Currently in its beta stage, Knicker Picker, is a new website looking to make it a little easier to shop for undergarments online. Their digital dressing room gives web visitors the chance to see their selections on real life models before having to commit to purchases.

Once site visitors see a piece they might want to sport they simply drag it on to the model with a body type similar to theirs (or the person they are buying for). The model then hits the runway and struts off the selection giving users the option to zoom in and turn for multiple views.

Currently only three female body types are available and the technology doesn’t seem to support mix and match selections but it’s a much nicer approach than the traditional stale flat image most online shops offer.

Drop it like its hot.