“Valentines day spending to approach $123 per consumer”

According to a study issued Monday by the National Retail Federation (NRF), the average consumer plans to spend $122.98 on Valentine’s Day, up from $119.67 in 2007. Total retail spending for the Feb. 14 holiday is expected to reach $17.02 billion. This same study also estimates that men will outspend women this year, spending an average of $163.37 on gifts and cards, compared to an average of $84.72 spent by women.

With that said its no wonder why some of the most recognized brands on the market are repositioning current products and releasing some new ones in hopes of spreading the love…

• Puma Flipper Valentines EditionKicks
• Reebok Valentines Edition Kicks

• Valentines Bicycle Chain Bottle Opener
• Heart Shaped USB Flash Drive
• MioPink Shape Select Heart Rate Monitor Watch w/Advanced Calorie Features
• Nike Air Max 95 ValentinesEdition Kicks

• Dell & Project RED: XPSM1330/1530 Laptop & XPS ONE Desktop
• Red/Black/White 948 All-in-one Printer

• The Love Tub is a limited-edition $20,000 state-of-the-art Amore Bay hot tub from Dimension One Spas

• Webkinz Special Edition Valentines Pal
• Valentines Theme Digital Sudoku
• Moleskins Limited Edition Valentines Planner

• Bejeweled substituted their regular in-game gems with red heart shaped jewels and added a special option to help romantics get the message across to their very own gamer geek

• Jones Soda Personalized Valentines sets allows users to upload pictures to use as labels
• Yves Saint Laurent Beaute limited-edition Palette Pour Les Levres
• “I Love You” Marmite includes a hint of champagne and a silver lid for engraving

• Apple Pink iPod Nano
• Hot Pink iRiver Japan Mickey Mouse Shaped MP3 Player with Swarovski Crystals
• Limited-edition “Romance” Sony e-Reader
• Pink Microsoft Xbox 360 Wireless Remote Control

• Sweet Memory Premium Edition: 512 DIMM Memory Module comes stamped with a Valentines Day Message and packaged in a chocolate-esque box
• The Red Collection: Sony CR Laptop w/Red Mouse and Dooney & Burke Keychain
• Pink Palm Centro

• Microsoft Red Zune 80GB MP3 Player
• Hugs and Kisses Project RED/Hallmark Valentines Day Card
• Valentines Edition Baby Kozy Carrier