To compliment their latest partnership with Project Runway, Levi’s recently launched an online extension inviting anyone with an imagination the opportunity to design a product made solely of denim by mashing up the material from their 501 Jeans and signature Levi’s Trucket Jacket.

Participants simply need to upload an image of their magnum opus (word of the day) and win the hearts and clicks of web visitors.

Entries can get as fancy as mocked up digital prototypes or as raw as sketches. If chosen as the winner, the lucky person behind the hard work will get to see their creation brought to life and sold on the Levi’s website.

Creative professors/teachers at fashion institutes might even want to consider using this promotion as the basis of a pop quiz. The grand prize speaks for itself but beyond that I think most students would enjoy some friendly competition and the opportunity to see how far their design would go.