Is it really that much of a surprise that Apple has extended their product line to also include “best friends”?  According to their website they will be staffing apple personal trainers (without the huge muscles) who are positioned as experts in all things Apple.  While the site offers limited information on this new service, it looks like the cost for securing the luxury of reserving time to speak to a sales associate that’s knowledgeable and capable of teaching you a thing or two is $99/year. 

Watch out HP, looks like Apple is taking over making things personal again.  Hmm or maybe they are just charging you for the fact that their staff is required to know a thing or two about the products they are selling.  Anyway, interested candidates in digital photography assistance, website production help, iPod 101 classes, podcasting, getting the download on Apple TV, making music, putting together a presentation or last but not least bringing a dream project to life… call the geek squad’s worst nightmare, the apple jock.